The Perth Wildcats and MATE: Connecting the Red Army

When Australian internet provider MATE began looking to grow its presence in Western Australia, it wanted more than just brand exposure. It wanted to connect with a community sharing its values of loyalty, passion and authenticity. That search led straight to the Perth Wildcats, and the two have been MATEs ever since. 

For decades, the Wildcats have built one of the most passionate supporter bases in Australian sport. The Red Army is known for turning RAC Arena into one of the loudest and most intimidating venues in the NBL. For MATE, that level of dedication felt familiar. The company has always believed in creating genuine fans, not just customers, and saw a natural alignment between its approach and the energy that defines the Wildcats’ culture.

The partnership was also a chance to bridge a gap. Perth is often underrepresented in the telco space, and MATE saw an opportunity to give West Australians a new choice, an Aussie-owned and operated internet provider that values fairness, reliability and real service. Teaming up with the Wildcats gave MATE an authentic way to reach local households and businesses while also supporting basketball at a community level.

Mark Fazio, CRO at MATE told us, “The Red Army doesn't just show up, they live and breathe this team. That's exactly how we want MATE customers to feel about us. This partnership isn't about slapping our logo on a jersey. It's about being part of something that matters to West Australians and earning our place in their homes the same way the Wildcats have."

Since joining forces, MATE has become more than a sponsor. Staff members have been part of game nights, community activations and fan experiences, getting to know supporters and players alike. The brand has grown its footprint in WA, but it has also earned something more valuable, and that is trust.

Part of that trust comes from how MATE operates. Unlike most large telcos, MATE builds and manages its own network from the ground up. Every system, from the network, customer support to technical operations, is handled in-house by its Australian team. When customers call MATE, they speak to real people who work directly for the company in Australia. That control allows MATE to fix problems faster and deliver a more personal experience.

The results have been clear. The partnership has helped MATE connect with West Australians in a way that advertising alone never could. The Wildcats’ loyal fanbase and strong community presence have given MATE a genuine voice in the market, while the brand’s commitment to quality and service has resonated with fans who value honesty and accountability.

For both organisations, the partnership has become about more than business. It’s about pride in doing things the right way, about people who care, and about backing a team representing more than just sport. MATE and the Wildcats share a simple goal: to connect with their communities and keep building something fans can be proud of.

If you are looking for a better deal on internet and mobile, visit LetsBeMates.com.au/Wildcats and save up to $150 in the first 6 months on your internet plan, plus get BINGE basic included.