Wildcats Baseline Business: Flight Centre

When you attend a Perth Wildcats game, you never quite know what might happen next. One lucky Wildcats fan from Geraldton found themselves at the centre of game night action this season, walking away with a $500 Flight Centre gift card after embracing the Dance Cam in front of a sell out crowd at RAC Arena. 

It was a game night highlight which perfectly captured the fun and energy of Wildcats basketball, with the Red Army always ready to get behind whatever unfolds.

Experiences designed to create lasting memories are at the heart of the growing partnership between the Perth Wildcats and Flight Centre, which continues to find new ways to connect supporters across Western Australia with the club. 

Now in its second year, the partnership compliments two brands with strong ties to the Western Australian community. Flight Centre’s network of 32 stores stretches from Geraldton to Esperance, with more than 8,000 customers each month booking travel with their local team.

The travel giant's latest drawcard is their new loyalty program World360 Rewards, where customers join free and earn points on all travel in addition to their airline, cruise loyalty and rewards credit card points. That statewide presence aligns naturally with the Wildcats’ passionate supporter base and the club’s ability to engage fans on game night, in the basketball community and beyond.

The connection was on full display recently at Flight Centre Carousel, where a Meet and Greet with Wildcats star players Kristian Doolittle and David Okwera welcomed families and supporters into the store. Fans had the chance to chat, grab photos and spend time with the star players, turning a regular day in-store into something memorable.

Perth Wildcats Commercial Manager Josh van Kampen said the partnership with Flight Centre has been exceptional for Wildcats fans across Western Australia.

“Flight Centre have been fantastic partners in creating real moments for our fans. The turnout at Carousel to meet Kristian Doolittle and David Okwera showed how strong the connection is between the club and our community.

That energy carries through to game night. Seeing fans travel from Geraldton to experience the fun atmosphere of a Wildcats game highlights the reach of our supporter base and the impact partnerships like this can have both in the community and inside the arena.”

The Wildcats and Flight Centre partnership continues to connect with supporters and bring the Red Army closer to the action.